The copywriter’s job is to absorb the key information that a client wants conveyed, and deliver it to the target audience in an engaging manner.

When it comes to your loyalty marketing strategies, social media is an invaluable tool for retaining customers and boosting brand loyalty.

Content management systems take care of all the technical side of things like coding and formatting, so that users can focus on style, design and content.

It’s a fair enough question. There was a time when websites were only for large-scale international brands, while small businesses were still thriving on business cards, local newspaper ads and word of mouth.

There is no shortage of innovative techniques that brands can adopt to engage their existing customers, and this is what loyalty marketing is all about.

For brick-and-mortar businesses that rely solely on foot traffic, the current outbreak of COVID-19 is debilitating. However, by being quick to adapt, small businesses can not just survive, but thrive.

When it comes to web hosting, there is no shortage of options out there. However, if you’re running an Australian business, a local hosting provider is the ideal choice.

How is coronavirus affecting brick-and-mortar businesses, both now and in the long run? First and foremost, it means that strengthening relationships with your customers is more crucial than ever before.

Many people tend to think of their website as a digital business card. In reality, a website is more like a project car: it requires regular maintenance, updates and revisions to gradually improve it over time.

A good rewards program will boost your customer retention, but a REALLY good rewards program will ensure every customer who signs up enjoys a truly unique and personalised experience with your brand from day one.

As someone whose job it is to keep a watchful eye on what’s happening in brand loyalty, I’ve compiled this list of essential customer retention trends to keep in mind this year.

So you’ve got a fantastic loyalty rewards program to engage your customers, but no one knows about it? It might be because you’re not harnessing the power of these three magic marketing tricks…

Here are some of the less obvious ways in which a well-designed and well-maintained loyalty program can help boost guest retention and increase your restaurant’s sales in a big way.

This step-by-step guide illustrates how QR code technology can help you continue to engage guests with a loyalty program, despite the intermediary of third-party food delivery apps.

While trends in brand loyalty and customer retention are constantly evolving, gamification in loyalty programs is here to stay. Find out how to gamify your rewards program to enhance your customer experience and entice them to keep coming back.

Whatever it is about a good game that we find so addictive, there’s plenty of brands out there trying to capture it and apply it to consumer behavior. Let’s take a look at how gamification applies to customer retention.

While the old saying “spring is the best time to sell your house” doesn’t ring true for all properties, it’s certainly the case for properties in Perth’s coastal areas and western suburbs.

As any parent or carer of a child with autism spectrum disorder (ASD) is well aware, raising a child with behavioural issues can be extremely challenging – especially when it comes to mealtime.

COVID-19 has accelerated the world’s gradual shift towards a cashless society. Whereas contactless payments and loyalty practices used to be about convenience, now it’s also about social distancing.

Want to learn how to use social media to improve customer loyalty? These five tips will help your business increase customer retention with social media.

How can you keep your existing customers coming back through the doors or shopping with you online? By implementing some of these bullet-proof marketing strategies to increase customer loyalty.

In this convenient guide, you’ll find everything you need to know about creating a data driven loyalty program for your business.

How has COVID-19 affected customer loyalty in 2020, and what can businesses do to retain customers and foster brand loyalty in the current climate?

Offering first-time customers a signup reward can lay the foundations of a strong emotional connection between brand and customer. Find out why here.

Offering first-time customers a signup reward can lay the foundations of a strong emotional connection between brand and customer. Find out why here.

Huggies Rewards demonstrates how receipt scan technology can help brands directly engage their customers right across the US. Find out how it works here.

For FMCG brands looking to directly engage their customers with a digital loyalty program, is L’Oreal Worth It Rewards a good model to follow?

Whether you’re running your own business or leading the marketing team, you need to know these three reasons why personalization is important in marketing.

Before digital technology played such a huge role in marketing, brands would pull out all the classic tricks for getting customers to spend more. These days though, the best way to increase a customer’s basket-size is digitally.

With these FMCG loyalty program tips, businesses can personalize the customer experience and foster an emotional connection to the brand.

You can have the most enticing loyalty program in the world but if you make it too difficult or tedious for customers to participate, they won’t bother. That’s where digital loyalty apps come into play.

How can brands that make fast-moving consumer goods (FMCG) directly engage their customers, when they sell their products through intermediaries like supermarkets, pharmacies, wholesalers and online retailers?

Has COVID-19 ground your business to a halt? Here are a few things to do if your business is on hold that will help you bounce back stronger than ever.

By using these seven key concepts as a framework, you can create a successful loyalty marketing plan for your business.

How can business owners leverage the Endowment Effect to boost loyalty program sign ups?

Given that so many customers are either unable or unwilling to physically step through shop doors at the moment, we thought we’d put together a step-by-step guide to how brick-and-mortar businesses can survive coronavirus.

What were the key findings from the 2020 Loyalty Barometer Report?

While most industries are currently suffering at the hands of COVID-19, delivery services are presented with a unique opportunity to ease the pressure being felt by communities everywhere.

When it comes to ethical gifts that are sustainable and environmentally-friendly, experiences are an ideal gift idea. Not only are experiences more personal and unique, but the memory of a fantastic occasion lasts much longer than any material possession.

While this COVID-19 outbreak has ruled out champagne brunches and public outings for the time-being, there is a whole host of fun activities you can offer mum for Mother’s Day 2020.

Can’t see your mum in person this Mother’s Day? No problem! There are a whole host of unique and personalised gifts that you can have delivered right to mum’s doorstep in time for this Mother’s Day 2020.

Any lucky recipient of a BananaLab Experience Gift Box can now choose from countless fantastic experiences throughout Sydney and the NSW countryside, adding to our phenomenal selection of existing Victorian adventures.

As humans, we tend to place higher value on experiential purchases than physical objects – this is why.

Christmas isn’t just a time for parents to shower their children with gifts. It’s also that time of the year when businesses get to show clients their gratitude for a lucrative partnership.

With Christmas drawing nearer, it can be tough to dream up a thoughtful, out-of-the-box Christmas gift idea. That’s why we’ve come up with this list of fun, creative gift experiences to spoil someone with this year.

BananaLab is running an exciting campaign this Christmas, where three lucky prize winners will be recruited to become Experience Testers! You’ll get to enjoy some of your city’s coolest experiences and hidden gems for absolutely FREE!

Here are five things to keep in mind when planning the perfect office Christmas event to please your employees and impress the head honchos!

How do you encourage your staff to go above and beyond without offering cash-based incentives?

Do you own or run a business that specialises in unique summer experiences, or generally showing tourists and locals a wonderful time in Australia?

Corporate gift ideas can be tricky. When it comes to finding the perfect gift to offer employees, clients or business partners, even the best gift-givers are often stumped for ideas.

Rather than opting for the predictable socks, ties, peanuts and golf balls, why not surprise your dad with a truly unique gift that we guarantee he won’t see coming this Father's Day!

Struggling to come up with Father’s Day gift ideas? We don’t blame you… choosing the perfect present for dad can be harder than choosing what to watch on Netflix.

Are you looking for a unique, out-of-the-box experience to give someone as a gift, but the dark, stormy weather outside is throwing a wrench in your plans?